Stone Island: Storia from Stone Island on Vimeo.

Since its inception in 1982, Stone Island has acquired a worldwide cult following for its cutting edge outerwear. Neither fashion, nor luxury, nor streetwear, Stone Island has combined the elements of all three into a unique mix that has resonated with Milanese paninari, British football die-hards, and North American hip-hop fans alike.

In a world where brands latch on to culture, through its almost four-decade existence, Stone Island has influenced it.
At the centre of Stone Island’s success lies its relentless pursuit of excellence in design, and uncompromising spirit of experimentation with fabric treatment and dyeing techniques. This product-oriented stance has secured the brand’s unique place outside of fashion’s hierarchy.

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